My transition into the Tourism Industry. . .
I have been an entrepreneurial leader for the past 30 years and two years ago moved into the tourism industry.
We have exceeded our first two-year targets for our mountain resort and are trending for the same this year.
We consistently have 5/5 reviews and are collaboratively working with our tourism partners in our community and across the province.
We have also added an ‘outdoor experience’ business to our offerings and in a couple of months already are experiencing the demands.
Are you trying to figure out some new steps or the next steps for your tourism business?
Or maybe feeling stuck? Isolated? Frustrated? Or like you can’t keep up?
I can help!
My Offerings
Taking my background, education, and experience I am offering 2 opportunities for you…
What my clients have to say...
Highly recommended on the ever-changing nonprofit world
Our organization has been working with Tanya for 6 months. It has been a fabulous experience to have a mentor and support to navigate the growing pains and ever-changing landscape of the nonprofit world.
Our team values our time and sessions with Tanya so much.
I would highly recommend any nonprofit needing assistance with structure, foundation pieces, or just mentorship and guidance.
Melissa David
Founder and Executive Director, Parachutes for Pets
The work w/ Tanya has been impactful and attainable
We have worked with many consultants over the years with varying levels of success and usefulness. Working with Tanya Koshowski is nothing like we’ve ever experienced before.
Tanya has an amazing ability to ask the right questions, keep teams on task while engaging them, and ensure everyone feels heard!
The work we did together has been impactful and attainable, it has shifted our perspective, and she has designed the finished product to be easily accessible, and usable so that it will not just sit on a shelf
Shelley Bareham
General Manager/Artist, Green Fools Theatre Society
About
Business Development in the Tourism Industry
This includes:
Identifying new markets
developing partnerships
creating new products or services
implementing marketing and sales initiatives to attract more customers
PILLAR 1: STRATEGIC FRAMEWORK
Foundational Fundamental Statements
Vision, mission, purpose, and values, are important in guiding the direction and decision-making of a tourism business. These statements are typically defined by the business's leadership and serve as a framework for its operations or the strategic framework.
PURPOSE
The purpose statement defines the underlying reason or motivation behind the business's existence. It goes beyond financial objectives and highlights the broader impact or contribution the business aims to make in the tourism industry.
Values
Values represent the core beliefs and principles that guide the behavior and actions of the business and its employees. They reflect the ethical standards and priorities of the company, such as sustainability, integrity, or customer-centricity.
Vision
The vision statement outlines the long-term aspirations and goals of the business. It describes the desired future state of the company and provides a sense of direction.
Mission
The mission statement defines the purpose and reason for the existence of the business. It outlines what the business aims to achieve and how it intends to do so.
These foundational statements serve as a reference point for strategic planning, decision-making, and establishing a strong brand identity in the tourism industry.
They help businesses align their actions with their overall objectives and provide a framework for delivering exceptional customer service experiences.
PILLAR 2: PEOPLE CULTURE
People-Centered Leadership
People-centered leadership and people culture refer to leadership approaches and business cultures that prioritize the well-being, development, and engagement of staff/ team. It involves putting people at the center of decision-making processes, valuing their contributions, and creating a supportive and inclusive work environment.
Leadership Focus in People Culture
Building strong relationships with their team members
Understanding their needs and aspirations
Actively involving them in decision-making
Empowering employees by providing autonomy and trust, fostering a sense of ownership and accountability.
This leadership style also promotes a culture of continuous learning and development, where individuals are encouraged to enhance their skills, pursue personal growth, and contribute to the overall success of the organization. It emphasizes open communication, collaboration, and respect for diversity and inclusion.
By prioritizing the well-being and satisfaction of employees, this type of leadership and people culture can lead to higher levels of employee engagement, motivation, and productivity. It also contributes to higher retention rates, improved teamwork, and a positive business/ organizational reputation.
Pillar 3: Enhancing the Customer Experience
Excellent Customer Service Experience
Crucial in the tourism industry as it directly impacts customer satisfaction and loyalty. It involves providing personalized and attentive service to meet the needs and expectations of tourists.
This can include
Offering prompt assistance
Being knowledgeable about local attractions and services, and
Resolving any issues or complaints promptly and effectively
In the tourism sector, creating the best customer experience is often referred to as "customer experience management" or "guest experience management." This involves all the efforts and strategies implemented by tourism organizations to enhance the overall experience of their customers or guests.
customer experience management includes:
Understanding and meeting customer expectations
Providing exceptional service
Personalizing interactions
Managing customer feedback and complaints
Continuously improving the customer journey throughout all touchpoints.
The goal
Create memorable and positive experiences that leave a lasting impression on customers and encourage repeat visits and positive word-of-mouth.
I can help
Let me teach you the strategies and techniques to grow and expand your tourism-related business!
